Jesuit Refugee Service Announces New Global Logo

23 May 2019

Jesuit Refugee Service is happy to announce the release of our new logo today as we continue to seek to respond to refugees and other forcibly displaced persons in more effective ways. Our mission to accompany, serve, and advocate on behalf of refugees compels us to adapt and change as circumstances demand. This includes the way we communicate our work in a digital age, and how we represent ourselves visually in a world that consumes information in ways unimaginable 23 years ago when our first logo was introduced.

Our brand is our reputation – the way people feel when interacting with our organization, programs, employees, and communications. Our new logo represents this reputation and our global mission to accompany, serve, and advocate for displaced people.
Joan Rosenhauer, JRS/USA Executive Director

Our new logo tells the world that we walk with refugees in search of a just future through reconciliation, and that we render a service that not only brings healing in the present, but also creates resources and opportunities for human and spiritual formation towards a better tomorrow.

While we are updating our look, we still want to highlight the importance of having figures in the logo that represent the people we serve: refugees on a journey, moving forward in hope and in search of protection. The global reality of forcibly displaced people is why JRS is in existence. The simple lines of the human figures and the arc of protection over them mean that the logo can be easily remembered and reproduced, even hand-drawn by almost anyone who sees it. We remain convinced that the value of accompaniment, journeying with the dispossessed as they seek to rebuild their lives, is at the heart of who we are as an organization.

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